Social Square



Create a fun, social media driven ‘live-show’ that encourages crowd participation and an omni-channel experience that will be featured on all North American Ford auto show stands.


A live show that encouraged participation from the audience and viewers at home watching on the live stream, to create a fun, interactive solution incorporating popular social media figures. The final solution included a content manager, an onsite designer who used the templated framework and consumer input to update the show’s graphic in realtime.
The show’s host would hold a live moment every hour that included a carefully curated topic and would also interact with the various auto show stand patrons in order to create a unique interview moment. Social Square was awarded as the Gold Winner in the Best Use of Social Media category in 2016 by Event Marketer.

Role: Lead UX Designer & Lead UI Framework Designer
Deliverables: Installation


James Worsham
Detroit :: Michigan